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A campaign for a better world! "Things You Can Do"

Written By David D'Angelo on Saturday, February 16, 2008 | 2/16/2008

What is it?

"Things You Can Do" is a massive social campaign that is first of its kind — a project that is entirely initiated by youth for youth. The campaign is organized by Raffles One Earth (the environmental club of Raffles Junior College) and mentored by the Environmental Challenge Organisation (Singapore), also known as ECO Singapore.

The campaign focuses on identifying the 7 key simple habits, out of the thousands of them you can find online, that youth can start doing in school or at home for a start to lead a greener lifestyle.
The '7 Easy Green Habits'

* Taking public transport
* Using refillable stationery
* Rejecting and reusing plastic bags
* Turning off electrical appliances completely off instead of standby mode
* Recycling paper
* Cutting down the use of water heaters
* Changing from air-con to fan, or setting the air-con temperature at 25 degrees or above.

Habits or practices that are circulated in the press are often not targeted at youth (e.g. buying a hybrid car), and hence would not be able to attract youth. Through the school talks and self-designed posters (which we believe are more engaging to youth than the boring old posters), the campaign hopes to reach out to youth more effectively.


Phase One

Over 30 schools will host campaign speakers (18-year-old RJC students), who will talk to audience members ranging from 12 to 17-year-olds on environmental issues. Speakers interact with audience members through a youth-orientated manner that promises to engage the audience better.

The highlight of the talks is the '7 Easy Green Habits' — lifestyle practices that are easy to be adopted by youth. By introducing these Green Habits, the campaign hopes that the tens of thousands of youth who participated in the talks will be agents of change by living green.


Phase Two

Volunteers will head down to the schools to carry out the evaluation of the students there and also find out the effectiveness of the school talks and posters, and whether the campaign is effective in influencing the mindsets of young people. The report of the study will be presented to NGOs like ECO Singapore and governmental bodies such as the Ministry of Environment and Water Resources and the National Environment Agency.
Finale

The final phase of the campaign is a conference titled 'Conversation for Conservation'. By bringing youth environmental leaders from various schools nation-wide, the conference hopes to serve as a platform for networking and collaboration between these youth leaders so that larger and more meaning environmental projects can be developed and initiated.


Schools who are interested to be part of the campaign, please drop an email to things_you_can_do@hotmail.com or marketing@eco-singapore.org

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