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Major Changes in Entrecard, Less EC Credits to Earn

The new management of Entrecard, ZipRunner is making its presence known as new changes are being implemented. To start off the team rolled out a positive improvement by fixing the login problem, providing for a way to automate ads approval and removing all members who do not have widgets in the Entrecard Directory. After this great improvements announce on August 19, we had received the bad news for those who receive regular drops. The announcement... credits will no longer be given to the blog receiving the drop but only to the dropper. It seems that the dropping system will no longer be mutual.

Entrecard is citing an inflation in the Entrecard credit economy in the sense that more EC credits are out than are coming in. They also want to reduce the price of ads on blogs. The thing is if a blog is popular it is just natural that ad price on that blog should really be expensive. I also agree that those who have entrecard widgets should also receive EC credits because they are making a huge favor for just displaying the EC badge on their website.

After removing cash out option now the mutuality of EC dropping is removed for it only favors the dropper. I am wondering what would be their next move. What would be the next move of ZipRunner and what are its ultimate plans for Entrecard?

We never know. Meanwhile here is the notice from Entrecard:

Subject: Solving Entrecard Inflation

Hi everyone,

We hope that you have been pleased with Entrecard’s progress. The management team has been working hard to improve Entrecard and we thank you for your patience.

We have noticed that the total number of Entrecard credits in the system has grown rapidly. This has been due to the fact that more credits are being created than credits are leaving the system. If this inflation continues, Entrecard credits will be worth less and less. To ensure a stable credit economy and reduce the outstanding credits, Entrecard will no longer give Entrecard credits to the person receiving a drop. In other words, instead of awarding 2 credits for each drop (one to the dropper and one to the blog site owner), only 1 credit will be given to the dropper. This change will be effective September 1, 2009 and will last until further notice.

We have explored many other options to deflate the credit economy and we have found this route to be the easiest and fairest way to resolve the problem for the time being. While this may seem like a set back, it has its advantages. In the long run, the prices to advertise on blogs will decline making advertising more affordable.

While we recognize your concerns, please understand that it is one of our goals to have a healthy Entrecard credit economy. This is a huge change we're making and we will continue to monitor the credit economy. We will continue to make changes as necessary to accommodate a healthy Entrecard economy. Thank you for your support and understanding.

Cindy Ung
Director of Business Development

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