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Electronic Arts Condemned for Bad Marketing Style of Dante's Inferno

Written By David D'Angelo on Tuesday, July 28, 2009 | 7/28/2009

Popular game producer Electronic Arts (EA) had been slammed by both gamers, press and activists for their distasteful marketing antics for the promotion of the new game upcoming action game, Dante's Inferno. Observers said that EA promoted sinful acts literally although they deny that it is what they mean. In an effort to promote the title at last week's San Diego Comic-Con event, EA decided to run a contest asking showgoers to "commit acts of lust" with any models working at the convention's myriad booths.

To further the marketing, they were also instructed to submit photos via social networking sites like Twitter or Facebook. The winner would receive "dinner and a sinful night with two hot girls, a limo service, paparazzi and a chest full of booty," while five runners-up would have to make do with a copy of the game, a $240 gift card and assorted game merchandise.

Although EA says that they were speaking figuratively about "sinful night with hot girls" and the term "act of lust", many were not accepting the explanation.

EA explains that "'Commit acts of lust' is simply a tongue-in-cheek way to say take pictures with costumed reps," it reads. "Also, a ‘Night of Lust’ means only that the winner will receive a chaperoned VIP night on the town with the Dante's Inferno reps, all expenses paid, as well as other prizes."

Well that maybe what they mean but the psychological effect of the terminology and invitation incite a morality and sexist question behind the game company's marketing plan.

As to the effects of this incident to the upcoming game well based on experience the more controversial a game becomes the hotter it will be among gamers.

Now on with the screen shots of the game...




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