To further the marketing, they were also instructed to submit photos via social networking sites like Twitter or Facebook. The winner would receive "dinner and a sinful night with two hot girls, a limo service, paparazzi and a chest full of booty," while five runners-up would have to make do with a copy of the game, a $240 gift card and assorted game merchandise.
Although EA says that they were speaking figuratively about "sinful night with hot girls" and the term "act of lust", many were not accepting the explanation.
EA explains that "'Commit acts of lust' is simply a tongue-in-cheek way to say take pictures with costumed reps," it reads. "Also, a ‘Night of Lust’ means only that the winner will receive a chaperoned VIP night on the town with the Dante's Inferno reps, all expenses paid, as well as other prizes."
Well that maybe what they mean but the psychological effect of the terminology and invitation incite a morality and sexist question behind the game company's marketing plan.
As to the effects of this incident to the upcoming game well based on experience the more controversial a game becomes the hotter it will be among gamers.
Now on with the screen shots of the game...
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