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Singapore saw an increase of +320% Cable 15+ viewers, Malaysia drew in 218% more viewers aged 15+, while the Philippines brought in 644% more 25+ ABC1 audience on its debut night, all more than its prime time average.
The new season of Vikings will introduce its first Asian character, “Yidu”, who will play a pivotal role in the series. Asian-Canadian actress Dianne Doan joins the stellar cast as “Yidu”, the mysterious slave who fascinates Viking chieftain Ragnar.
Vikings season four airs as a same day telecast with the United States, every Friday at 9pm on HISTORY. (Click here for more about Vikings Season 4)
Source: Kantar Media, Singapore, Kantar Media, Malaysia DTAM, Kantar Media, Urban Philippines. Vikings S4 Premiere Episode 1 timeslot on 19 February 10pm-11pm (SG/MY), 9pm-10pm (PH).HISTORY Prime average based on period 6pm-12mn (SG/PH) 1 Jan 2015-21 Feb 2016/20 Feb 2016 (MY)