Twitter has formally remove the favorite button today, revealing another heart catch marked "like" to replace it.
On their blog, Twitter explained their reasoning:
"We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.
You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/WKBEmORXNW pic.twitter.com/G4ZGe0rDTP— Twitter (@twitter) November 3, 2015
The change, which takes off today, has a craving for something Twitter is attempting to do in the wake of Jack Dorsey being placed in control to demonstrate that it, truth be told, is not dead.
It's a sad, because it feels like it’s not necessary.. The Favorite, or fav for short, is something that made Twitter remarkable, unique, and the ambiguousness of the star meant it lent to every situation you’d need.