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Zenni Optical Redesigns Site and Lowers Prices

Written By David D'Angelo on Sunday, January 30, 2011 | 1/30/2011

Zenni Optical the number one site for online purchase of glasses is making changes to its website and online marketing strategy. Zenni had added a new Try On feature--Zenni Frame Fit. They have also bring down the prices of their glasses from the lowest price of $8 to $6.95. Zenni said that the quality of glasses had not been affected by the latest marketing strategy. Their glasses frames are now more affordable.

The company and website had previously been featured in Oprah as well and in other television shows because of their claimed easy purchase of quality but low cost glasses. Their glasses always comes with free anti-scratch coating, thin and light 1.57 index lens, full UV protection, protective case and microfiber cleaning cloth.

ZenniOptical is using the latest in modern materials, manufacturing and marketing systems. The good thing about this company according to the customers we have interviewed is the fact that there is no middlemen in the transaction which is the main reason why the prices of their glasses are relatively cheap. The company also fits its glasses on their our own manufactured brand ZENNI.

The main feature of Zenni glasses is its great durability, safety and comfort of use. These glasses could fall to the ground or hit a hard object and according to users they would practically stay the same.

Zenni also introduces the Zenni Frame Fit where you can actually see yourself trying out their glasses. "You just need to upload your image to the Zenni Frame Fit™ system and this will allow you to see how each pair of glasses will look on your face before you buy," says the Zenni representative that we have talked to.

Online stores and online marketing are truly delivering us quality services that before we deem to be impossible.



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