ABS-CBN will officially start their Christmas campaign on November 4 with the 2010 Kapamilya Station ID that will air after TV Patrol. The Christmas Station ID is a music video dubbed as Ngayong Pasko, Magniningning ang Pilipino and it was sung by Gary Valenciano and Toni Gonzaga, features the University of Santo Tomas Singers conducted by Prof. Fidel G. Calalang Jr.
The 2010 Kapamilya Christmas Station ID follows the campaign of last year's “Bro, Ikaw ang Star ng Pasko" that gains phenomenal support from all the Filipinos in and out the country. The Christmas campaign promotes bayanihan among the Filipinos which is the main core of ABS-CBN as a Kapamilya Network. It is supported by 200 of the biggest and the brightest Kapamilyas from the different platforms of ABS-CBN – Entertainment, News and Current Affairs, ANC, DZMM and Tambayan 101.9, and the Regional Network Group— the music video involved in entertaining and and giving service to the public.
From the 2010 ABS-CBN Cjristmas Station ID, ABS-CBN will be having the 2010 Kapamilya Christmas Special somewhere on December and there will be a Christmas text promo for the ABS-CBN viewers. Most of the parols that will be shown in the station id will be available in the ABS-CBN Christmas Bazaar and selected department stores.
Here is a teaser of the ABS-CBN Christmas 2010 Station ID.