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YouTube 2 Days: LG Talks About Life In A Day and How You Can Be Part of It

Written By RINOABROOD on Friday, July 23, 2010 | 7/23/2010


YouTube 2 Days is Life In A Day on July 24, 2010 - Dermot J.M. Boden, Global Chief Marketing Officer of LG shares why LG partners with YouTube and Kevin McDonald for this experimental and daring documentary, Life In A Day. For those in the Western hemisphere it is 2 days to go and for those in the Eastern Hemisphere it is one day to go. Yes folks it will be Life In A Day on July 24, 2010.

"We're trying to connect emotionally. We have values in our brand which we think are very important. These values are things like humanity, pleasure, and curiosity," says Dermot Boden. These he says lead to their interest in partnering with YouTube and Kevin for the once in a lifetime project.

Boden added, "We thought this is a wonderful opportunity to connect emotionally with people around the world."

Life In A Day is a historic global experiment to create a user-generated documentary film shot in a single day. Thus, on July 24 everyone will be given a chance to share their day, take a video and upload it on YouTube. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

Here is the complete message fromDermot J.M. Boden, Global Chief Marketing Officer of LG regarding LG (Life is Good) and Life In A Day.



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