Alzheimer’s New Zealand, an organization who is supporting the information campaign on Alzheimer’s disease in New Zealand had come up wit a very clever marketing idea. They have just released their new Alzheimer’s Eraser USB stick.
Alzheimer’s is a very challenging disease which is affecting men and women age 50 and above and this new way to campaign about Alzheimer’s is indeed a good idea. Anyone can use the stick to save their files, videos and music and at the same time be aware of the disease.
Here is the final design as described at BADABINGS:
Final design: Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website. The place you can turn for more information and support. alzheimers.co.nz.