These results are similar to those found in November, when 59% of adults said the strike had no impact on their lives.
The strike is against the Alliance of Motion Picture and Television Producers, an organization that represents the interests of American film and television producers. Writers want more money from the sale of DVDs and a share of revenue generated by the sale of TV shows and films over the Internet. The last strike occurred in 1988 and lasted 22 weeks, costing the American entertainment industry an estimated 500 million dollars.
Over 12,000 writers have joined the strike since November 5. In January, it was estimated that the strike so far has cost the industry $1 billion.
While several late-night talk shows such as “The Tonight Show with Jay Leno”, “Jimmy Kimmel Live” and “The Daily Show” have begun filming new episodes this month, major award shows like the Golden Globes were turned into national press conferences.
In the same survey, only 30% of adults say they miss their favorite T.V. shows affected by the strike. The majority (60%) said they do not.
Even with halted production on many popular television shows, only 42% of adults say they have been following news stories regarding the strike at least somewhat closely. Another 58% say they have been not following stories closely or at all. This may come as a surprise when 76% of adults report they watch at least an hour of television a day, with 38% who report watching over two hours.
January 10-11, 2008. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence.
Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information.
Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.