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China bans ads for bra, sex toy, underwear

Written By Mer Santiago on Monday, October 1, 2007 | 10/01/2007

Chines government's latest move to purge the nation's airwaves of what it calls social pollution. Regulators were concerned about both lascivious imagery and outrageous or insupportable claims about some products' benefits or effectiveness.

"Illegal 'sexual medication' advertisements and other harmful ads pose a grave threat to society," said the SARFT notice, issued in the past week and posted on the administration's Web site.

China has already also issued strict rules for TV talent shows, including the banning of "American Idol"-style mass audience voting by mobile phone text message or the Internet.
Regulators have also banned television shows about cosmetic surgery and sex changes, and a talent show that they deemed coarse.

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